Case Study: IUPUI School of Liberal Arts boosts Spirit & Place Festival visibility with Bohlsen Group

Iupui School of Liberal Arts earns 11 million impressions with Bohlsen Group

The IUPUI School of Liberal Arts, which runs the self-funded Spirit & Place Festival, partnered with Bohlsen Group to clarify its brand messaging as an anti-racist organization and to increase participation in its 27th annual festival through earned media efforts.

Bohlsen Group implemented a strategic communications plan that included media relations, content creation, and paid digital advertising. Despite challenges from a concurrent election cycle, their efforts garnered 83 media placements, over 11 million potential impressions, and paid digital campaigns that achieved over 1.8 million impressions and 6,000 engagements for the festival.

Iupui School of Liberal Arts