Case Study: Indiana Legal Services drives greater awareness and referrals with Bohlsen Group

Indiana Legal Services drives 7 million impressions with Bohlsen Group

The customer, Indiana Legal Services (ILS), a not-for-profit law firm providing free civil legal aid to low-income residents, faced a challenge in raising awareness of its programs after the pandemic reduced its community outreach and partner referrals. To counteract this, ILS received a federal grant and partnered with the vendor, Bohlsen Group, to launch a strategic marketing campaign aimed at increasing referrals from targeted demographics.

Bohlsen Group implemented a unified marketing campaign for ILS using earned, owned, and paid media strategies targeted at specific audiences. The solution delivered significant results, including over 7 million impressions from print ads, a 15% over-delivery on streaming audio for Hispanic audiences, and a highly efficient paid digital campaign. The vendor's efforts also generated over 1 million earned media impressions, successfully raising awareness across the state.

Indiana Legal Services