Case Study: Indiana Health Information Exchange boosts awareness and sales with Bohlsen Group

Indiana Health Information Exchange earns 20 placements and 11 million impressions with Bohlsen Group

The Indiana Health Information Exchange (IHIE), a health information exchange serving providers across Indiana, partnered with Bohlsen Group to increase awareness and position itself as an industry leader. Their challenge was to explain their complex services and develop comprehensive marketing materials for both internal and external audiences, including a need for targeted earned media outreach.

Bohlsen Group developed a refined messaging strategy and executed a multi-faceted solution. This included creating a comprehensive sales sheet and three modern animated videos to explain their services. For media outreach, Bohlsen implemented a targeted earned media plan. These efforts secured 20 placements in prominent local and national publications, generating over 11 million potential impressions and providing IHIE with new tools to assist in growing their business.

Indiana Health Information Exchange (ihie)