Case Study: Heartland Film builds crisis and media confidence with Bohlsen Group training

Heartland Film trains 6 team members for crisis readiness with Bohlsen Group

Heartland Film, a nonprofit arts organization based in Indianapolis, faced the challenge of preparing its team for potential crises and public speaking engagements related to its film festivals. To equip its core members with the necessary skills, the organization enlisted the Bohlsen Group for comprehensive media, crisis, and moderator training.

The Bohlsen Group implemented a multi-step solution, beginning with in-depth preparation and research, followed by the creation of customized training materials and binders. The execution involved an on-site training session featuring strategic discussions, a mock crisis scenario, and recorded mock interviews for analysis. As a result, six team members were left armed with new knowledge and confidence. The marketing director reported the team felt significantly more prepared to manage crises and conduct media interviews, with the provided materials serving as a long-term resource.

Heartland Film