Case Study: Gleaners Food Bank of Indiana boosts Hunger Action Month awareness with Bohlsen Group

Gleaners Food Bank of Indiana reaches over 1M people with Bohlsen Group

Bohlsen Group partnered with Gleaners Food Bank of Indiana to execute a campaign for Hunger Action Month in September 2023. The challenge was to raise awareness and generate donations for the food bank during this critical period.

The solution from Bohlsen Group involved a comprehensive media mix, including paid digital advertising, influencer collaborations on Instagram, and grassroots initiatives such as distributing posters to local businesses. The campaign achieved an estimated reach of over one million people, with the paid digital efforts alone generating more than 800,000 impressions and 6,500 clicks to the donation landing page.

Gleaners Food Bank of Indiana