Case Study: Gleaners Food Bank of Indiana drives milk donations and 22.8M impressions with Bohlsen Group

Gleaners Food Bank of Indiana reaches 85% of its milk campaign goal with Bohlsen Group

Gleaners Food Bank of Indiana, a food bank, wanted to alter its annual race-season fundraising campaign to focus on the high demand for milk. Their challenge was to drive monetary donations with a specific goal of funding one million gallons of milk for the year, starting with an initial May goal of 16,500 gallons. The Bohlsen Group was engaged for strategic planning and campaign development.

Bohlsen Group developed the "Winners GIVE Milk" campaign, which included an out-of-the-box element: a physical race flag distributed to local organizations to promote on social media and display. This tactic, combined with paid digital, OTT video ads, and outdoor boards, generated over 22.8 million impressions. The efforts by Bohlsen Group led Gleaners to achieve 85% of its May fundraising goal.

Gleaners Food Bank of Indiana