Case Study: Gleaners Food Bank of Indiana boosts hunger awareness with Bohlsen Group's unified "No One Runs on Empty" campaign

Gleaners Food Bank of Indiana drives 53 million impressions with Bohlsen Group

Gleaners Food Bank of Indiana, a respected leader within Feeding America, faced the challenge of raising awareness and encouraging donations for its mission to fight hunger across 21 counties. To support a high-profile partnership, they hired the Bohlsen Group to develop a unified marketing campaign.

Bohlsen Group implemented a multi-channel strategy that incorporated new tactics for the client, including streaming audio, connected TV, and influencer campaigns, alongside organic social, outdoor, and earned media. This "No One Runs on Empty" campaign generated nearly 53 million impressions, achieving significant reach through audio runs, outdoor boards, and over 880,000 connected TV impressions in the Indianapolis DMA.

Gleaners Food Bank of Indiana