Case Study: Gleaners Food Bank of Indiana boosts donor engagement and donations with Bohlsen Group

Gleaners Food Bank of Indiana drives 22 million outdoor impressions with Bohlsen Group

Gleaners Food Bank of Indiana faced a challenge in its donor campaign as key audiences were confused about why the organization needed monetary donations instead of donated food items. To address this, they partnered with the Bohlsen Group for a strategic communications and marketing campaign.

The Bohlsen Group developed a clear message, "Your money goes further when we do the shopping," explaining that each dollar donated provides eight meals. They executed this through a mix of tactics including organic social media, paid digital, audio, connected TV, outdoor, and influencer marketing. The campaign was highly successful, generating over 25 million impressions across all platforms, including 22 million from outdoor ads and 1.6 million from audio spots, effectively increasing awareness and donations.

Gleaners Food Bank of Indiana