Case Study: Gleaners Food Bank of Indiana boosts awareness of its Grow Fresh campaign with Bohlsen Group

Gleaners Food Bank of Indiana boosts engagement 93% with Bohlsen Group

Gleaners Food Bank of Indiana faced the challenge of promoting its SNAP outreach and nutrition initiatives with a smaller-than-normal campaign budget. The Bohlsen Group was enlisted to strategically plan and execute the "Grow Fresh" campaign to raise awareness and reach the target audience effectively despite the financial constraints.

Bohlsen Group implemented a multi-faceted solution including A/B tested paid social ads, geo-targeted digital advertising, an influencer partnership, and a custom recipe booklet. The vendor's strategic approach successfully allocated the restricted budget over three months. Key results included a video ad that garnered over 93% of the campaign's engagement and an influencer collaboration that achieved an above-average engagement rate, effectively driving awareness for the client's programs.

Gleaners Food Bank of Indiana