Case Study: Coburn Place increases brand awareness and donor engagement with Bohlsen Group

Coburn Place earns 6.2 million impressions with Bohlsen Group

Coburn Place, Indiana's largest provider of longer-term housing for survivors of domestic violence, sought to increase its brand awareness and energy for its 25th anniversary year. They hired Bohlsen Group to support these marketing efforts with a limited budget, focusing on creative development, strategic communications, and media relations.

Bohlsen Group implemented a mini-campaign featuring a year-round earned media strategy and a small paid digital effort. This solution involved pitching heartwarming stories on quarterly angles and acquiring video features from local personalities. The Bohlsen Group's work resulted in over 30 earned media placements generating more than 6.2 million impressions, with nearly every placement garnering an above-average measurement. The paid digital campaign also exceeded industry benchmarks with a strong click-through rate and low cost per click.

Coburn Place