Case Study: Carbon Neutral Indiana raises awareness and earns media coverage with Bohlsen Group

Carbon Neutral Indiana earns 450,000 impressions with Bohlsen Group

Bohlsen Group partnered with Carbon Neutral Indiana (CNI), a nonprofit social enterprise with a mission to make Indiana carbon neutral. CNI's challenge was to increase awareness of its mission and clearly communicate the complex concept of carbon neutrality to regional communities.

Bohlsen Group developed a strategic communications plan for CNI, which included crafting effective messaging, a ready-to-run article, and targeted media pitches. This earned media strategy secured seven placements in prominent Indianapolis business publications. The efforts by Bohlsen Group resulted in over 450,000 potential impressions, successfully bringing knowledge of carbon neutrality to key audiences.

Carbon Neutral Indiana (cni)