Case Study: National Bank celebrates pride and inclusion with Bob Agency

National Bank engages hundreds at Montreal Pride Community Days with Bob Agency

The National Bank, a financial institution, engaged the Bob Agency to create a powerful activation for the Montreal Pride Community Days that would reflect its commitment to the 2SLGBTQIA+ community. The challenge was to translate the bank's values of openness, respect, and pride into a lively and memorable in-field experience for thousands of event attendees.

Bob designed a 10 x 20-foot space featuring express makeover stations and an electrifying catwalk hosted by drag queen Adriana The Bombshell. This solution encouraged visitors to express their creativity and authenticity in an inclusive, interactive setting. The Bob Agency's activation was a success, with hundreds of participants creating shared moments of celebration. This established the National Bank as an essential community ally through an experience marked by pride, visibility, and connection.

National Bank