Case Study: National Bank strengthens its tennis brand presence with Bob Agency’s National Bank Club activation

National Bank drives record attendance at 2025 NBO with Bob Agency

The National Bank, a financial institution, engaged the Bob Agency to design and deploy an in-field activation for its title sponsorship of the 2025 National Bank Open tennis tournament. Their challenge was to consolidate the bank's position as a key player in Canadian tennis and promote its "Game. Set. Equity." program, requiring a consistent and impactful presence at events in both Montreal and Toronto.

The Bob Agency created the National Bank Club, a locker room-inspired activation featuring a festive game where visitors could win prizes. The solution included a lounge area for brand visibility and a specific nod to the equity program on National Bank Day. This resulted in record attendance, with thousands of participants, and successfully increased visibility for the brand. The Bob Agency's work reinforced National Bank's status as a key tennis partner and highlighted its leadership in equity and inclusion.

National Bank