Case Study: UMass Global grows awareness with Boathouse Group

UMass Global moves market narrative in under 3 months with Boathouse Group

UMass Global, a recently launched online university, faced the challenge of building brand awareness and enrollment from the ground up in a competitive online education market. They needed to overcome reputational issues and establish relevance with non-traditional students. The Boathouse Group was engaged to help them leverage the power of the UMass brand to achieve aggressive growth goals.

Boathouse Group implemented a solution using AI-driven communications analytics to quantify the narrative and identify gaps. They then executed an aggressive media relations and social media strategy to own a new market narrative and secure top-tier media placements. As a result, Boathouse helped UMass Global move the market narrative and significantly grow awareness in under three months.

UMass Global