Case Study: Project Liberty advances a national advocacy movement with Boathouse Group

Project Liberty builds a national advocacy campaign in 25 years with Boathouse Group

Project Liberty, a global non-profit movement founded by Frank McCourt, faced the challenge of confronting the mounting dangers and harms caused by Big Tech, social media, and unregulated AI. The organization's mission was to shift power from platforms to people and optimize technology for the public good, but its critical message was being drowned out in the public discourse.

Boathouse Group developed and executed a full-spectrum marketing campaign to start a movement. The solution involved sharing powerful, real stories of social media's harm through paid and owned media, working with press and opinion leaders to establish Project Liberty as the leader in the fight, and using broadcast, digital, and social media to drive constituents to demand action from legislators. The Boathouse campaign successfully brought the issue into sharper public relief and positioned Project Liberty at the forefront of this critical effort.

Project Liberty