Case Study: American Diabetes Association reduces Type 2 stigma with Boathouse Group

American Diabetes Association tackles a silent epidemic affecting 96 million Americans with Boathouse Group

The American Diabetes Association faced the challenge of addressing the silent epidemic of type 2 diabetes and prediabetes, which disproportionately impacts racial and ethnic minority populations and is shrouded in stigma and shame. The Boathouse Group helped the association develop an integrated campaign to break this silence.

The solution implemented by Boathouse was an integrated public health awareness campaign designed to make type 2 diabetes "table talk." This approach empowered families to openly discuss the disease and check their risk. The campaign was highly successful and led to the program's expansion to include adults, effectively reducing stigma around the condition.

American Diabetes Association