Case Study: Uni Key Health Systems, Inc. achieves increased testimonial submissions and stronger social proof with Boast

Uni Key Health Sees Success with Incentive Backed Testimonial Campaign

Uni Key Health Systems, Inc., a seller of weight-loss, cleansing and wellness products, wanted more authentic customer testimonials to build social proof on its website and review sites. To solve this challenge they enlisted Boast and its testimonial submission page to streamline collecting video testimonials without making the ask awkward.

Uni Key implemented a clear CTA offering customers a 20% off discount in exchange for a quick video submission that directs users to Boast’s submission flow, and organized the resulting videos on a dedicated testimonials page. Using Boast, Uni Key captured more authentic, sharable testimonials that can be repurposed for Google, Yelp and Facebook; the incentive-based approach (20% off) taps research showing incentives can motivate over 50% of respondents to provide referrals, driving higher submission rates and stronger social proof.

Uni Key Health Systems, Inc.