Case Study: Author Seth Godin achieves stronger social proof and boosts book marketing with Boast video testimonials

Seth Godin Uses Video Testimonials to Build Social Proof in Book Marketing video testimonials in book marketing

Seth Godin, author of This Is Marketing, needed stronger social proof and authentic reader endorsement to boost book sales and engagement. To collect credible, verifiable testimonials without spending hours managing submissions, Godin enlisted Boast to run a video testimonial program on his site using Boast’s submission form and testimonial page.

Boast enabled an automated workflow where readers submit video reviews that Godin can approve and publish directly to his site and social channels, increasing authenticity and reader engagement. Using Boast’s platform helped showcase named, company‑identified testimonials, amplified reach via social sharing, and leveraged video — which can drive as much as 27× more interactions than text — while saving significant time through automation.

Seth Godin

Seth Godin

Founder