Case Study: Blue Cross and Blue Shield of Louisiana recruits new hires with Boast's testimonial automation

Blue Cross Recruits New Hires Using Employee Testimonials

Blue Cross and Blue Shield of Louisiana, the state’s oldest and largest domestic health insurer serving 1.8 million people, needed a way to showcase company culture and attract quality hires. To back up employer claims and make recruiting content easy to scan, they built a dedicated “Career Center” with an employee testimonial page and used Boast’s testimonial collection software to capture and publish short, skimmable testimonials.

Boast automated the submission and posting workflow so Blue Cross and Blue Shield of Louisiana only needed to approve entries before they went live, reducing administrative effort and keeping the testimonial page fresh and organized. While the case study doesn’t report specific metrics, the organization saw noticeable recruitment benefits and stronger employer branding after implementing Boast.

Blue Cross and Blue Shield of Louisiana

Colleen Jackson

Blue Cross and Blue Shield of Louisiana