Case Study: The Kraft Heinz Company improves forecasting and go-to-market planning with Board Foresight

The Kraft Heinz Company boosts forecast accuracy and saves millions with Board

The Kraft Heinz Company, a global consumer packaged goods leader, faced significant challenges from shifting consumer behavior and market volatility triggered by the COVID-19 pandemic. Their traditional forecasting, reliant on historical performance, proved inadequate. To transform its go-to-market strategy, Kraft Heinz partnered with vendor Board and implemented its Board Foresight advanced predictive planning solution to incorporate macroeconomic intelligence into their planning processes.

Board provided a solution leveraging its Global Intelligence Cloud and modeling engine to identify key economic drivers and create predictive forecasts. After a successful pilot, Kraft Heinz expanded the use of Board Foresight globally. The results included significantly improved forecast accuracy, with even a 1% improvement translating to millions in savings or growth, and empowered planners with critical market insights. The company gained a new layer of understanding for supply chain decisions and transformed its strategy with data-driven predictive models.

The Kraft Heinz Company