Case Study: Rummo achieves streamlined, collaborative sales budgeting and forecasting with Board

Sales Budgeting & Planning at Rummo Planning sales through an end-to-end process led by finance and sales managers

Rummo is a sixth-generation Italian pasta maker (75k tonnes/year, exporting to 62 countries) that needed to move beyond siloed, Excel-based processes to support multi-entity sales budgeting and planning. The challenge was to create an end-to-end, collaborative process that involved finance and sales managers, handled complex non-billing items (listing fees, bonuses, co-marketing, promotions), and allowed planning and reporting at both customer and product-line levels across subsidiaries.

Rummo implemented the Board Decision-Making Platform to combine BI and performance management, enabling scenario-based budgeting, intuitive sales workflows, detailed cost and bill-of-materials allocation, and drill-down income statements by customer or product. The solution delivered a consolidated managerial view, streamlined cross‑department collaboration, faster and more accurate forecasts and analyses, and the flexibility to produce both group and entity-level budgets—strengthening finance as a strategic business partner.

Rummo

Claudia Nicora

Financial Controller