Case Study: New England Seafood International achieves faster forecasting and clear product profitability with BOARD

No more swimming through an ocean of spreadsheets thanks to BOARD: New England Seafood

New England Seafood International Ltd is a leading UK supplier of fresh and frozen sustainable fish and seafood, with around 240 employees and annual turnover above £90m. Rapid growth and a fast-paced supply chain left finance, sales and IT relying on scattered spreadsheets and slow manual reporting, limiting sales analysis, forecasting and visibility across the business. Management therefore sought a flexible, central BI/CPM solution to reduce spreadsheet dependency and speed up reporting.

They implemented BOARD in phased stages to combine historical spreadsheets with ERP data, let sales input forecasts directly, and automate weekly actuals imports. The all‑in‑one platform and Office integration delivered a single trusted data source, enabling self‑service analysis, faster reporting and clear weekly insight into real product profitability. The result was improved decision‑making across teams, a dramatic reduction in manual work, successful rollout of fully allocated product profitability and plans to extend BOARD to full product costing.

New England Seafood International

Charles Noble

Finance Director