Case Study: PUMA achieves end-to-end integrated planning and improved forecasting with Board

Integrated Business Planning at Puma

PUMA, the global sportswear brand, faced rising complexity after rapid e‑commerce growth and multiple acquisitions: dozens of local ERPs, countless Excel sheets, and disconnected planning processes left the company with inaccurate forecasts, stock shortages and excess inventory across roughly 100,000 SKUs. Senior leaders needed a standardized, end‑to‑end planning approach to align strategy, merchandising and operations worldwide and restore visibility and speed.

PUMA implemented Board’s unified decision‑making platform in a modular, agile rollout—covering strategic planning, merchandise and assortment planning, range and line planning, rolling forecasts and demand netting—and now uses the solution across thousands of users globally. Centralized data, automated workflows and integrated forecasting feed ERP order proposals, delivering faster, more accurate forecasts, reduced residual stock and procurement costs, improved availability and a measurable competitive edge.

Puma

Stefano Damiani

Head of Program Portfolio Management & Commercial Processes