Case Study: Desigual achieves global business intelligence and real-time sales & supply-chain visibility with Board

Desigual benefits from worldwide Business Intelligence with Board

Desigual is a fast‑growing, optimistic fashion brand with over 200 own stores, 1,700 department store concessions, 7,000 multi‑brand clients and more than 3,000 employees worldwide. Rapid international expansion exposed limits in its legacy reporting: the company needed timely, channel‑specific sales analysis, inventory and supply‑chain visibility, and customer segmentation to support retail, wholesale and franchising operations.

Desigual selected Board for its low TCO, rapid development and flexibility, integrating POS, SAP, TXT and warehouse data into a single BI platform. Board supports sales intelligence, hourly store performance and conversion analysis, supply‑chain monitoring, and loyalty‑based customer segmentation—handling large data volumes in real time—and enabled self‑service dashboards, weekly store reporting, wider BI adoption across the business and a single, shared view of information.

Desigual