Case Study: Birch & Waite Foods achieves accurate rolling forecasts and streamlined performance management with BOARD

Birch & Waite Foods Leverages BOARD & Professional Advantage to support rapid growth

Birch & Waite Foods is an Australian food manufacturer of mayonnaise, dressings, sauces and desserts (about 130 employees) supplying major brands like KFC, McDonald’s and Woolworths. The company relied on error-prone, time-consuming Excel processes and needed a single corporate performance management tool that could integrate Dynamics AX and Demand Planning data, support assumptions, and deliver accurate rolling 18‑month forecasts to underpin rapid growth and risk mitigation.

Birch & Waite selected Professional Advantage to implement BOARD, delivering integrated business planning with AX and payroll integration, budgeting, and on‑demand scenario planning—implemented in three months. Over five years the solution drove productivity gains, consistent single-source reporting, streamlined budgeting and faster strategic responses, enabling clearer insights, easier forecasting and more agile decision-making across the business.

Birch & Waite Foods

Lisa Hennig

CFO