Case Study: BASF Agricultural Solutions achieves global sales planning transparency with Board

BASF Agricultural Solutions launches global Sales Planning Solution on Board

BASF Agricultural Solutions, part of BASF, needed a way to replace fragmented regional sales planning and complex pricing workflows with a more unified approach. Using Board, the Enterprise Planning Platform, BASF wanted to standardize processes, improve transparency, and give sales teams a faster way to manage tailored contracts while still accommodating local market differences.

Board, together with implementation partner celver AG, delivered a global sales planning and pricing management solution with a common data model, real-time pricing visibility, and streamlined approvals. The result was a single source of truth integrated with Salesforce, enabling faster planning, better collaboration, and instant analysis of pricing impacts on margins and profitability across countries.

BASF

Vinay Singh

Global Process & Product Owner Pricing