Case Study: Smollan improves forecasting and consolidation with Board

Improved Forecasting and Consolidation at Smollan

Smollan, the full-service field marketing agency in the Benelux, was struggling with a complex, spreadsheet-driven planning process that made budgeting, forecasting, consolidation, and reporting slow and manual. It needed a future-proof decision-making platform, and turned to Board for help with Enterprise Planning.

Board implemented a flexible, integrated planning platform that replaced dozens of spreadsheets with a driver-based model for budgeting, forecasting, financial consolidation, and management reporting. The results were significant: 60% of FP&A processes were automated, analysis time increased by 70%, errors fell by 30%, consolidation dropped from hours to minutes, and stakeholders gained a single source of truth with faster, more accurate reporting.

Smollan

Jeroen Ekelenkamp

Group Controller