Case Study: Merz Consumer Care achieves 360° sales planning and full transparency with Board

360° Sales Planning and Analysis at Merz Lifecare Supporting operational processes and creating complete transparency across sales, marketing, and the supply chain

Merz Consumer Care, a family-owned maker of mass-market health and beauty brands such as Tetesept and Merz Spezial operating across Germany, Austria and Switzerland, faced a highly complex pricing-and-terms landscape after years of growth and retail acquisitions. Maintaining and analyzing the system with Excel and Access consumed large amounts of manual effort, and the company needed a solution that would create transparency and let them simulate the financial impact of price, discount and promotion changes at item and customer level.

Merz implemented the Board decision-making platform to model pricing/terms, run what-if scenarios and harmonize data across sales, marketing and supply chain. Board replaced Excel for budgeting and forecasting, enabled an 18‑month rolling forecast integrated with SAP, delivered daily KPI reporting and campaign impact analysis, and gave field teams tablet-based inputs — saving manual work and providing a true 360° view that now serves as the company’s central sales-controlling tool.

Merz Consumer Care

Holger Schweikart

Senior Sales Controller