Case Study: Visit Mountaineer Country CVB achieves streamlined board meetings and improved board engagement with Boardable

How Visit Mountaineer Country CVB Increased Board Engagement

Visit Mountaineer Country CVB, the primary destination marketing organization for North Central West Virginia based in Morgantown, faced major COVID-19 disruptions: reduced staff, harder-to-schedule board members, and a need to streamline communication and meeting preparation. CEO Susan Riddle selected Boardable to centralize agendas, discussion items, minutes, and other board materials to keep the organization productive with fewer resources.

Boardable’s platform — notably its Minutes Maker feature — enabled Visit Mountaineer Country CVB to create discussion items instead of email chains, store and attach previous minutes to meetings, assign a single real-time editor for minutes, and keep all materials in one place. The change produced more comprehensive agendas, easier meeting preparation, increased board engagement and efficiency, and measurable usage: the team and board logged over 20,000 minutes in Boardable in 2021.

Visit Mountaineer Country CVB

Susan Riddle

CEO and President