On Board Experiential Marketing
26 Case Studies
Case Study: Chase Sapphire Reserve elevates festival access for cardmembers with On Board Experiential Marketing
A On Board Experiential Marketing Case Study
Chase Sapphire Reserve hosts 162 cardmembers per session at Lollapalooza with On Board Experiential Marketing
The customer, Chase Sapphire Reserve, sought to elevate its cardmember experience and reinforce its premium brand status at the massive Lollapalooza festival. The vendor, On Board Experiential Marketing, was engaged to create an exclusive activation that provided cardmembers with unparalleled festival access and luxury amenities.
On Board Experiential Marketing designed and executed a hotel-inspired lounge near the main stages, offering gourmet food, private amenities, and premium gifting. The solution included a new access model utilizing Chase Ultimate Rewards reservations and provided unique music moments like side-stage viewing and artist meet-and-greets. The vendor achieved a 100% sold-out rate for reservations ahead of the festival, hosted high volumes of cardmembers daily, and recorded high engagement with premium gift redemption.
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