Case Study: SodaStream expands global DTC ecommerce with BOA Ideas and Shopify Plus

SodaStream drives 20% of revenue from DTC with BOA Ideas

SodaStream, a leading home carbonation system manufacturer and PepsiCo subsidiary, faced challenges in expanding its global direct-to-consumer ecommerce presence. Their previous platform made launching and maintaining separate international sites inefficient and hindered agile growth. They partnered with Shopify Plus agency BOA Ideas to migrate to a more flexible, cloud-based solution that could streamline support processes and allow for rapid updates.

BOA Ideas developed and now maintains 16 Shopify Plus stores for SodaStream worldwide using a single, unified codebase. They integrated a custom Zendesk application to streamline customer support and implemented tools for rapid deployment. As a result, SodaStream's direct-to-consumer sales now account for approximately 20% of total revenue, serving over 9 million consumers across the sites built and maintained by BOA Ideas, successfully establishing a consumer-centric foundation for global expansion.

SodaStream