Case Study: Red Sea transforms B2B sales with BOA Ideas

Red Sea launches a state-of-the-art B2B website with BOA Ideas, adding dual pricing and two separate workflows

Red Sea, a company specializing in products for the aquarium and marine life market, faced the challenge of building a complex B2B sales website on the Shopify platform, which is primarily designed for B2C. Their unique needs included tailored collection displays, dual pricing, a customized dropshipping workflow, and a distinct checkout process. They partnered with BOA Ideas, a Shopify Plus agency, to develop this advanced digital solution.

BOA Ideas implemented a custom website featuring separate purchase flows for different sales channels, a dynamic pricing structure with "Mix and Match" promotions, and a dedicated dropshipping system. The result was a state-of-the-art B2B platform that enhanced the user experience and drove significant improvement in Red Sea's business performance.

Red Sea