Case Study: Original’s achieves higher loyalty and conversions with BOA Ideas’ custom Shopify Plus loyalty program

Original's boosts loyalty participation to 66% with BOA Ideas

Original's, a footwear retailer with a strong physical and growing digital presence, faced challenges in collecting high-quality customer data, increasing customer lifetime value, and overcoming the limitations of off-the-shelf loyalty platforms. To address these issues, they partnered with Shopify Plus agency BOA Ideas to develop a custom loyalty program.

BOA Ideas designed and built a seamless, custom loyalty solution embedded directly into the Shopify Plus shopping experience. This enabled real-time member pricing, natural enrollment during checkout, and a new data infrastructure. The results for Original's included a significant growth in program sign-ups, with approximately 66% of identified transactions being made by loyalty members, leading to improved conversion rates and a stronger foundation for customer retention.

Original's