Case Study: EMM Loans LLC enhances mortgage marketing automation and client communications with BNTouch Mortgage CRM

EMM Loans LLC - Customer Case Study

EMM Loans LLC, a mortgage lender that has served over 80,000 customers, needed a more effective way to manage communication with borrowers and prospects. The company sought to automate its email and text campaigns with a user-friendly configuration to improve engagement for its mortgage loan services. They turned to vendor BNTouch and its Mortgage CRM product for a solution.

BNTouch implemented its Mortgage CRM to automate EMM Loans' email and SMS campaigns, enabling seamless communication. The solution handled complex, multi-organization milestone campaigns and captured SMS consent efficiently. Results included opening new sales opportunities through automated birthday messages and saving time and resources during a company rebrand with a uniform email campaign. A BNTouch representative was also highlighted for providing invaluable, rapid-support. The company is now integrating social media strategies with the BNTouch platform to pursue further growth.

EMM Loans LLC

Michael Weindel

Business Analyst