Case Study: Viking Communications achieves a stronger brand presence and SEO-led lead growth with BMT Business Marketing Technology

Viking Communications boosts leads and awareness with BMT Business Marketing Technology

The customer Viking Communications needed to update their website to better reflect their new professional branding and to effectively communicate and differentiate their services and target markets. The challenge for vendor BMT Business Marketing Technology was to align the website's UX/UI design with the global re-branding strategy to ensure a consistent and contemporary image.

BMT Business Marketing Technology developed a new website with an information architecture divided by departments and markets, all built on a foundation of SEO strategy. The solution focused on UX and used the blog as a tool for organic positioning. This approach successfully increased the client's leads and brand awareness across all channels.

Viking Communications