Case Study: Wabeek Country Club achieves a modern brand reinvention with BMG Media

Wabeek Country Club re-launches in 2019 with BMG Media

The customer, Wabeek Country Club, a historic club in Michigan recently purchased by new investors, sought to reinvent its brand and position. They engaged the vendor, BMG Media, for a comprehensive rebranding, redesign, and relaunch to move away from a classic golf course image.

BMG Media implemented a complete brand overhaul, which included creating a new logo, establishing brand guidelines, and designing a modern website. The solution extended beyond digital to encompass interior design and the development of design processes for the club's ongoing promotions. As a result, Wabeek Country Club successfully repositioned itself with a fresh, modern look to become a premier club and disrupt the industry.

Wabeek Country Club