Case Study: SUNPAN sharpens its brand identity and messaging with BMDG Agency

Sunpan builds a brand DNA foundation over 30+ years with BMDG Agency

Sunpan, a global furniture company experiencing significant growth, faced the challenge of aligning its expanding team around a consistent brand identity and message. To address this, they partnered with BMDG Agency for a comprehensive branding initiative, which involved primary research and the development of a refined brand expression strategy.

BMDG Agency conducted extensive discovery, including stakeholder interviews and quantitative research, to build a new brand DNA document. This work identified a core brand value, leading to the new rallying cry "Home is at our heart." The solution from BMDG Agency also included crafting actionable audience personas, a refined voice and tone, and visual identity recommendations, providing the company with a cohesive strategy for future marketing and internal alignment.

Sunpan