Case Study: Pratt & Lambert Paints boosts pro painter relevance with BMDG Agency

Pratt & Lambert Paints boosts pro painter relevance with BMDG Agency

Pratt & Lambert Paints, a premium paint brand, engaged BMDG Agency to increase its relevance with professional painters while maintaining its strong connection with do-it-for-me and designer audiences.

BMDG Agency implemented a comprehensive strategy involving audience segmentation, a multichannel campaign featuring a partnership with Purdy, and new photo and video assets. This effort successfully reintroduced the Pratt & Lambert brand to the target professional painter audience, maintained existing audience relationships, and provided the client with increased clarity and confidence heading into the new year.

Pratt & Lambert Paints