Case Study: Minwax increases sales over 40% with BMDG Agency

Minwax boosts sales over 40% with BMDG Agency

The customer Minwax, a category leader in its field, faced the challenge of finding new ways to increase its market share. They partnered with the vendor BMDG Agency, which employed audience strategy and dimensionalization services to address this goal.

BMDG Agency identified three distinct consumer segments and reconfigured Minwax's product assortment, planogram, and messaging strategy. This involved creating targeted shoppable displays and collateral, including a beauty book designed to inspire DIY projects. As a result of this solution, Minwax displaced a competing brand and increased its sales by over 40 percent year-over-year.

Minwax