Case Study: The Felix Project achieves a more professional, scalable brand and website with B&M Design & Advertising

The Felix Project boosts user engagement and refreshes branding in 12 months with B&M Design & Advertising

The Felix Project, a charity that rapidly grew from a startup to a large London organization, found that its initial branding could no longer keep up with its scale and the need to work with major partners. B&M Design & Advertising, which had provided the charity's original branding and website, was tasked with revisiting the brand to reflect its new, more sophisticated identity.

B&M Design & Advertising refined the brand with a simpler logo, an expanded color palette, and stricter guidelines to exude confidence. They also updated the website to align with the new branding, improving its hierarchy and typography. The result was a visually professional and consistent brand across all channels, leading to a website that is easier to use with significantly improved user engagement.

The Felix Project