Case Study: Ma Williams Manufactured Homes improves sales visibility and profitability with Blytheco’s Sage CRM

Ma Williams Manufactured Homes - Customer Case Study

Ma Williams Manufactured Homes, a Southern California manufactured and modular home dealership, struggled with a complex, undocumented sales process that caused lost clients, missed details, and reduced profitability. Using Blytheco and Sage CRM, the company needed a better way to manage the many steps involved in each sale, from financing and permits to contractor coordination and customer changes.

Blytheco implemented and customized Sage CRM to map Ma Williams’ workflow, track documents, and improve visibility across the sales cycle. The result was tighter processes, fewer details falling through the cracks, and better customer service; Ma Williams said the system helped them avoid about $3 million in lost revenue and was a key reason they were able to weather the 2008 downturn and continue growing.

Ma Williams Manufactured Homes

Kelly Williams-Walsh

CEO