Case Study: Modcup Coffee acquires 156 new customers with Blutag voice commerce

How Modcup Coffee Saw 72% CVR on a Campaign to Acquire New Customers

Modcup Coffee, a Jersey City-based coffee roaster with multiple cafes and a national e-commerce business, wanted to offer voice-based commerce experiences to customers but lacked the in-house technical expertise. They turned to Blutag and its Product Ordering and Product Search voice offerings to help launch the initiative.

Blutag connected Modcup Coffee’s existing WooCommerce store and AmazonPay Seller ID in minutes, and the Alexa Skill was tested and certified within three weeks. The promotion drove more than 140 orders in the first 48 hours, including 166 completed purchases and 156 new customers acquired, with 95% of orders coming from people new to the brand.

Modcup Coffee

Christopher Ortiz

Head Roaster