Case Study: FreshDirect increases shopping cart size by 14% with Blutag

How Fresh Direct Increased Their Shopping Cart Size by 11%

FreshDirect, a leading online grocer in the US, wanted to offer more convenient conversational commerce experiences to customers as online grocery competition intensified, especially during the pandemic. Lacking the in-house technical knowhow to build it themselves, they turned to Blutag for help with a custom e-commerce voice commerce solution.

Blutag connected FreshDirect’s custom platform to its e-commerce AI model and launched voice apps for Alexa and Google Assistant, allowing customers to modify deliveries and add items to their carts through smart speakers. The result was a 14% increase in shopping cart size for users who started adding items via Alexa or Google Assistant enabled devices.

Fresh Direct

Josh M, Fresh

Direct customer