Case Study: Fedwell Pet Foods boosts loyalty and revenue with BluStream

Fedwell Pet Foods boosts loyalty and revenue with BluStream after a 2021 rollout

Fedwell Pet Foods, a pet food and supply company, faced a challenge with customer retention as many shoppers did not return for repeat purchases. Founder Emily Lagasse needed a cost-effective way to maintain ongoing connections with her customers outside of her physical store and website. She turned to the vendor BluStream and its Product Success Platform to address this.

BluStream implemented its platform to create personalized, real-time customer engagement based on product usage data. This solution allowed Fedwell Pet Foods to send timely tips, alerts, and purchase recommendations throughout a product's lifecycle. As a result, BluStream helped the company drive revenue through cross-selling and upselling, significantly improve customer retention, and increase referrals.

Fedwell Pet Foods