Case Study: Uber Eats reduces restaurant onboarding time with Bluprintx Marketo expertise

Uber Eats cuts restaurant onboarding time by 66% with Bluprintx

Uber Eats, a major food delivery service, needed to improve and accelerate the onboarding experience for its restaurant partners in Australia. The company was already using Marketo Engage but was not harnessing its full potential. Uber Eats appointed the vendor Bluprintx to automate key parts of the process, align internal teams, and reduce the manual workload of its sales and account management staff.

Bluprintx leveraged its Marketo expertise to automate key onboarding stages with action-triggered emails and drive pre-booked consultations for account managers. This solution led to a 100% usage of inbound sales and a 66% decrease in onboarding time, reducing it from two weeks to just five days. Bluprintx also helped Uber Eats achieve a 95% reduction in manual ad hoc emails, creating a more robust and efficient operational approach.

Uber Eats