Case Study: Prestbury Travel Group strengthens its brand and digital experience with Blumin

Prestbury Travel Group manages 1000s of products with Blumin

Prestbury Travel, a travel company, faced significant challenges in consolidating its retail and tour operator brands into a single website while launching a new rewards scheme during the Covid pandemic. They engaged the vendor Blumin, who conducted a BrandDig™ workshop to help clarify the brand's purpose and identity before undertaking a comprehensive digital transformation that included website design, advertising, and brand communications.

Blumin implemented a responsive website built on the Laravel framework with a custom CMS and API integrations to manage thousands of products. The solution included a new rewards and referral system to retain customers and a modern advertising campaign that emphasized the company's heritage. This provided Prestbury Travel with the tools to efficiently manage their offerings and present a unified, dependable brand experience across all devices, ultimately helping them to retain and grow their customer base during a difficult period for the travel industry.

Prestbury Travel Group