Case Study: Shop Direct achieves faster delivery, real-time supplier visibility and £1M+ annual savings with BluJay Solutions

Shop Direct Improves Operations and Reduces Time-to-Customer with BluJay Solutions

Shop Direct is the UK and Ireland’s leading multi‑brand digital retailer (brands include Very.co.uk, isme.com and Littlewoods.com), generating £1.9bn in annual sales and delivering millions of orders annually. Faced with a strategic shift to extend drop‑ship fulfillment, the company needed to expand its supplier base and product range while managing reputational risk and limited supply‑chain visibility; key goals included protecting brand integrity, improving inventory visibility at point of order, reducing transport costs, and enabling better performance analytics.

BluJay Solutions delivered a centralized transportation platform that gave Shop Direct full order visibility, enabled smarter collation across suppliers and reduced parcel counts—saving over £1m per year. The solution ensured a consistent customer experience and allowed new value‑added services (e.g., installation), improved supplier performance and KPI monitoring, and provided stock status at order time, resulting in fewer cancellations and faster, more reliable deliveries.

Shop Direct