Case Study: Jel Sert achieves 9% freight savings and real-time shipment visibility with BluJay Solutions

Jel Sert Manages Growth without Increasing Costs using BluJay’s Transportation Management

The Jel Sert Company, a century-old CPG leader behind brands like Wyler’s, Fla-Vor-Ice and Otter Pops, operates a single plant and nine distribution centers using LTL, TL, intermodal and parcel modes. Rapid growth left its transportation team over-stressed—manually processing more than 25,000 orders a year with handwritten orders and spreadsheets—causing missed consolidation opportunities, rising freight costs and a lack of enterprise visibility.

BluJay’s Transportation Management centralized and automated planning, execution and settlement, giving Jel Sert real-time carrier visibility, proactive alerts and business intelligence to consolidate loads and manage exceptions. The solution delivered scalability without increasing headcount and drove measurable results—about a 9% reduction in the annual freight bill in year one—along with faster carrier invoicing, lower transportation spend and improved decision-making.

Jel Sert