Case Study: Heineken achieves expanded electronic trading and full EDI visibility with BluJay Solutions' MessageBroker

Global brewer expands trading community and visibility with BluJay’s single platform for all EDI transactions

Heineken UK, the UK arm of the world’s third‑largest brewer, needed to move away from an expensive, hard‑to‑maintain in‑house EDI solution and extend electronic trading across its wider supplier community to reduce costs, errors, and operational overhead.

Heineken selected BluJay’s MessageBroker as a fully hosted, managed EDI platform (with MessageBroker Web and Viewer) to replicate existing mappings, remove the need for in‑house EDI skills, and quickly onboard suppliers. The result: a single platform handling ~130,000 files annually with over 65 customers and 1,400 suppliers, more than 75,000 orders and invoices processed each year, and improved visibility and control across the trading community.

Heineken