Case Study: Orange Slovensko achieves 30% lower CPA for device sales with BlueWinston.com

Orange Slovensko cuts CPA by 30% with BlueWinston.com

The customer, Orange Slovensko, is Slovakia's largest telecommunications provider. They faced a challenge in their highly competitive mobile device sales segment, where managing their Google Ads campaigns was inefficient. Their agency, Zaraguza, discovered the account required extensive automation to handle frequent product and stock changes, and the cost per acquisition (CPA) needed to be decreased. They partnered with the vendor, BlueWinston, to implement a solution.

BlueWinston provided automation for creating keywords and unique ads for each product. This solution saved significant time in campaign management. As a result, Orange Slovensko achieved a 30% decrease in cost per acquisition for device sales. The vendor's tools also helped generate higher click-through rates for non-brand search campaigns, leading to a nomination for a Digital Pie 2020 award.

Orange Slovensko